Edo City Store

Alessandra Giannetti, created the brand Edo City in 2001, together with the architect and photographer Fabio Gasparri, after her travels from London to Tokyo, where she has studied Japanese language and culture.

Edo is the ancient name of Tokyo.

City is the contemporary town.

Edo City gets its inspiration from metropolises, temples of the new cultures and inventions. Edo City is a brand which satisfies the need for pragmatism, functionality and elegance requested by the contemporary life.

Edo City is a travel from Tokyo to Rome. The shop is an open gallery where Italian and foreign designers collaborate, sharing the exploration of materials and the conceptual experience.

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